EFEKTIFITAS PENERAPAN SEGMENTATION, TARGETING DAN POSITIONING TERHADAP PENJUALAN PRODUK INDIHOME PT. TELKOM INDONESIA

Abstract

This research aims to determine the Segmentation, Targeting, Positioning
strategies at PT.Telkom Indonesia,Tbk Witel west Sumatra. This type of research used in this
research is descriptive qualitative research. The research was conducted ad PT. Telkom
Indonesia, Tbk Witel Sumatra by selecting 3 informants who were considered
representatives of the group consisting of 1 key informant. Namely the CC employees and 2
non-key informants, the data collection techniques used in this study were in-depth
interviews and observation. The results showed that a targeted marketing strategy woild be
able to assist companies in delivering products to consumers according to their wants and
needs. One of which is by implementing a segmentation strategy, targeting, and positioning.