Pendampingan Penggunaan Media Sosial Untuk Pemasaran Produk UMKM Di Desa Sako Dengan Kegiatan Pengabdian Kepada Masyarakat Tahun 2024

Authors

DOI:

https://doi.org/10.59963/2025.v2i2/418/5/juramas

Keywords:

Social Media, Product Marketing, SMEs

Abstract

This community service program aimed to enhance the capabilities of Micro, Small, and Medium Enterprises (MSMEs) in Sako Village, Rambutan District, Banyuasin Regency, South Sumatra Province, in utilizing social media as a product marketing tool. The program was initiated due to the low level of digital literacy and the limited marketing strategies used by MSME actors in the area. The activities were conducted using a qualitative method with a descriptive approach, including discussions, seminars, lectures, and hands-on practice. Data were collected through observation, interviews, and documentation, then analyzed descriptively to assess the impact of the mentoring activities. The results showed a significant improvement in the participants' understanding and skills in using social media platforms such as Instagram and Facebook to promote their products. Training participants became more capable of creating structured marketing content, using interactive features, and even utilizing paid advertisements to expand market reach. The conclusion is that direct and interactive training-based mentoring can effectively foster digital transformation among MSMEs, making them better prepared to face modern market challenges and improve their business competitiveness.

 

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Author Biographies

Febriana Feby, Universitas Islam Negri Raden Fatah Palembang

I am Febriana, a student of the Zakat and Waqf Management study program, Faculty of Economics, Business and Islam, Raden Fatah State Islamic University, Palembang. Currently studying at the undergraduate level and have an interest in the fields of Social Media, Product Marketing, UMKM. The author is active in academic and research activities on campus.

Salsabila nirisna, Universitas Islam Negri Raden Fatah Palembang

I am Salsabila Nirisna, a student of the Islamic Economics study program, Faculty of Economics, Business and Islam, Raden Fatah State Islamic University, Palembang. Currently studying at the undergraduate level and have an interest in the fields of Social Media, Product Marketing, UMKM. The author is active in academic and research activities on campus.

Anindya yona, Universitas Islam Negri Raden Fatah Palembang

I am Anindiya Yona Amalia , a student of the Islamic Economics study program, Faculty of Economics, Business and Islam, Raden Fatah State Islamic University, Palembang. Currently studying at the undergraduate level and have an interest in the fields of Social Media, Product Marketing, UMKM. The author is active in academic and research activities on campus.

Sandy kurniawan, Universitas Islam Negri Raden Fatah Palembang

I am Muhamad Sandy Kurniawan, a student of the Islamic Economics study program, Faculty of Economics, Business and Islam, Raden Fatah State Islamic University, Palembang. Currently studying at the undergraduate level and have an interest in the fields of Social Media, Product Marketing, UMKM. The author is active in academic and research activities on campus.

Aryanti, Universitas Islam Negri Raden Fatah Palembang

Ariyanti as a lecturer in the Islamic Banking Study Program, Faculty of Economics, Business and Islam, Raden Fatah State Islamic University, Palembang. She actively teaches and conducts research in the field of banking, and is known to have a creative approach in developing learning methods and academic innovation.

Fernando Africano, Universitas Islam Negri Raden Fatah Palembang

Fernando Africano as a lecturer in the Islamic Banking Study Program, Faculty of Economics, Business and Islam, Raden Fatah State Islamic University, Palembang. He actively teaches and conducts research in the field of banking, and is known to have a creative approach in developing learning methods and academic innovation.

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Published

2025-06-30

How to Cite

Feby, F., nirisna, S. ., yona, A. ., kurniawan, S. ., Aryanti, & Africano, . F. . (2025). Pendampingan Penggunaan Media Sosial Untuk Pemasaran Produk UMKM Di Desa Sako Dengan Kegiatan Pengabdian Kepada Masyarakat Tahun 2024. Jurnal Pengabdian Masyarakat, 2(2), 9–16. https://doi.org/10.59963/2025.v2i2/418/5/juramas

Issue

Vol. 2 No. 2 (2025): Jurnal Pengabdian Masyarakat

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Articles

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